Defining the ‘creative industry’ presents an ongoing challenge due to the nature of the sector that encompasses a broad array. For the purposes of this programme, the broader Department for Digital, Culture, Media and Sports (DCMS) definition will be used as the one most in line with UK sector bodies and government policy.
DCMS defined the creative industries in 2001 as ‘those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property’. The definition separates the industry into 30 ‘creative occupations’ based on the Standard Occupational Classification System (SOC) codes, split into nine creative groups. These creative groups and the occupations that sit within them are:
- Advertising and Marketing: marketing and sales directors, advertising and public relations directors, public relations professionals, advertising accounts managers and creative directors, and marketing associate professionals
- Architecture: architects, town planning officers, chartered architectural technologists, and architectural and town planning technicians
- Crafts: smiths and forge workers, weavers and knitters, glass and ceramics makers, decorators and finishers, furniture makers and other craft woodworkers, other skilled trades not elsewhere classified
- Design (product, graphic and fashion design): graphic designers and product, clothing and related designers
- Film, TV, video, radio and photography: arts officers, producers and directors and photographers, audio-visual and broadcasting equipment operators
- IT, software and computer services: information technology and telecommunications directors, IT business analysts, architects and systems designers, programmers and software development professionals, web design and development professionals
- Publishing: journalists, newspaper and periodical editors and authors, writers and translators
- Museums, galleries and libraries: librarians and archivists and curators
- Music, performing and visual arts: artists, actors, entertainers and presenters, dancers and choreographers, and musicians.